At Ranked, we do custom outreach, we contact blog/media sites in your industry to acquire guest post privileges.
There’s 3 types of backlinks.
Directory/Forum links - these links can be bought for $5 by spam freelancers, these are dangerous & will blacklist your site from Google. Sadly, small businesses don’t know that these links are dangerous so some SEO agencies will sell them anyway for a big profit.
PBN/Private Blog Networks - This is sadly, the industry standard when it comes to backlinks.
Agencies will buy expired domains with an existing backlink & site structure, reformat it with a blog section & post spun articles with a link back to your site. These links are temporary as they can be removed by the site owner & lower in quality over time.
Custom Outreach/Guest Posting - this is what we do, it’s the nearest you can get to as a genuine, long-term backlink. By working with media/blog sites in your industry, we can create custom content to publish in return for a backlink. These are genuine sites with real traffic - Google sees this as a high-quality, relevant backlink.
Ranked is a long-term solution for SEO -- by providing links through custom outreach, we're able to rank our clients sites for the long-term & at scale.